Program Development & Management

Project Title: InspiHER: Multi-Channel Program Launch & Community Engagement

Context & Business Need: The district identified a need to increase STEM engagement among female students. I was tasked with designing a holistic campaign that included a professional conference, a centralized resource website, and a 4-month digital marketing strategy to drive registration and community partnership.

Your Role & Contribution:

• Program Manager: Directed the 4-month campaign timeline and stakeholder communications.

• Web Developer & Content Strategist: Built the "InspiHER" digital hub, including career exploration tools and mentor profiles.

• Multimedia Designer: Produced all promotional videos, social media assets, and the "Measuring Success" framework.

Process Artifacts:

• Strategic Campaign Deck: Outlining the target market, budget considerations, and KPIs.

• Resource Website: A mobile-responsive platform featuring "Women in STEM" profiles and career-search functionality.

• Success Metric Dashboard: A framework for tracking social media engagement and qualitative student feedback.

Tools Used:

• Web Design Tools: For the program landing page.

• Adobe Creative Suite / Canva: For branding and social media assets.

• Video Production Tools: For promotional and instructional content.

Results & Impact: The initiative successfully increased STEM awareness across the county, as evidenced by registration growth and increased social media engagement. It established a repeatable model for large-scale event promotion and stakeholder management.